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Marketing Objectives For Starbucks Coffee Shops

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... Chinese tradition of drinking tea and practicing good health. While Starbucks Coffee is mainly a coffee shop that caters Transaction in China Primary Objective: To propose the opening of a new Starbucks Coffee Shop branch in China. REFERENCES Olsen, Dave. (1994). Starbucks Passion for Coffee: A Starbucks Coffee Cookbook. CA: Sunset Publishing, Corp. Starbuck's Coffee Justification for the Problem Statement: Starbucks Coffee is currently the industry leader in coffee houses and specialty coffees. A company that began in REFERENCES Olsen, Dave. (1994). Starbucks Passion for Coffee: A Starbucks Coffee Cookbook. CA: Sunset Publishing, Corp. ...



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Sources list for MARKETING OBJECTIVES FOR STARBUCKS COFFEE SHOPS:

Official Web site of Starbucks Coffee Company (Starbucks Corporation). Available at: http://www.starbucks.com.
Marketing Starbucks

Annual Report and Accounts 2003. Starbucks Coffee. 15 Oct. 2004. Annual Report and Accounts 2003. Starbucks Coffee. 15 Oct. 2004. <http://www.starbucks.com/a boutus/csrannualreport.asp>
IT and Starbucks

Starbucks: A Model Global Corporate Citizen, February 3, 2005. http://www.business-ethics.com /starbucks_coffee_company1.htm Starbucks: A Model Global Corporate Citizen, February 3, 2005. http://www.business-ethics.com /starbucks_coffee_company1.htm
Starbucks Corporation

Starbucks Coffee: Expansion in Asia. Retrieved from http://www3.interscience.wiley.com:8100/legacy/c ollege/kotabe/0471230626/text_cases/starbucks.doc Starbucks Coffee: Expansion in Asia. Retrieved from http://www3.interscience.wiley.com:8100/legacy/c ollege/kotabe/0471230626/text_cases/starbucks.doc Accessed on April 14, 2005
Barnes and Noble

Eselius, E., Taylor, J.D., Boekhorst, O., and Winters, P. (1997). Starbucks Coffee: Overvalued stock despite strong growth prospects. Cornell University
Starbucks Corporation, The Coffee Dynasty

 

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