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Gatorade Strategy Search result for 'Gatorade Strategy':
Paper Excerpts: ... end and sugary drinks like Gatorade and Red Bull at the other. Somewhere in between we find the mineral waters, vitamin cousin and his friends, is the image. Many athletes feel that the Gatorade banners and Nike logos taint an otherwise positive message when he represents Hanes, Gatorade, Nike and countless other products after a bidding process which to create a marketing plan that utilized economies of scale (also owner of Gatorade brand) while minimizing risk. Their ...
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Sources list for GATORADE STRATEGY: Petrecca, Laura. "Women's Sports Group Teams with Gatorade." Advertising Age. May 8, 2000: 8.Women and Sport More sources on "GATORADE STRATEGY"
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