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Gatorade Marketing Research Search result for 'Gatorade Marketing Research':
Paper Excerpts: ... to create a marketing plan that utilized economies of scale (also owner of Gatorade brand) while minimizing risk. Their end and sugary drinks like Gatorade and Red Bull at the other. Somewhere in between we find the mineral waters, vitamin cousin and his friends, is the image. Many athletes feel that the Gatorade banners and Nike logos taint an otherwise positive message when he represents Hanes, Gatorade, Nike and countless other products after a bidding process which ...
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Sources list for GATORADE MARKETING RESEARCH: Petrecca, Laura. "Women's Sports Group Teams with Gatorade." Advertising Age. May 8, 2000: 8.Women and Sport More sources on "GATORADE MARKETING RESEARCH"
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