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The Concept Of E Marketing Nokia

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... The Internet Way is a relatively new concept and one that will certainly become the standard of the e-business in the well-managed competitive strategy for management to implement. In today's global marketplace, it is necessary to introduce the concepts of e-Business and e-Commerce for a company to score. The team scoring concept is often used in such studies (e.g. Foschi and Lapointe 2002) as it helps ensure that liberal. Thus the Indian financial institutions cannot continue to remain aloof from this concept of e-Banking and are . E-business Summary: This is a 2 page paper that outlines the concept of e-business and outlines the factors that is driving it. It ...



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Sources list for THE CONCEPT OF E MARKETING NOKIA:

Esslemont, Don and Lewis, Tony. "Some Empirical Tests of the Marketing Concept" Marketing Bulletin, 1991, 2, 1-7
Marketing Management

Kotler, Philip (1972). A Generic Concept of Marketing. Journal of Marketing 36 (April), pp. 46-54.
Value Chains

Gronoos, C. August 1994, From marketing mix to relationship marketing: Towards paradigm shift in marketing, Asia-Australia Marketing Journal, vol. 2, no. 1.
Relationship Marketing

Anderson, D. & Bailey, B. Peeling the Orange: 4 P's of Marketing, Marketing through New Media. Learn.netWebsite. 22 April 2005 <[1]http://tolearn.net/marketing/productm.htm.>.
Marketing Communications

Varadarajan, P.R. & Menon, A. (1988, July). "Cause related marketing: A co alignment of marketing strategy and corporate philanthropy." Journal of Marketing, 52: 58-74
Cause-Related Marketing

 

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